14 years + in formal digital and design leadership positions as Director/Head of UX design/research in startup, agency, consultancy, in-house and global corporate contexts.

I have extensive experience in setting strategic direction, vision, day-to-day team and stakeholder management. Emphasis on developing impactful new/existing teams; providing bespoke coaching as well as establishing design focussed capabilities, communities and operations.

Recent focus:

• Components of a design-led organisation.

• The value of design across the organisation and linking to business metrics.

• Scaling design in a fast-growing organisation.

I bring a wealth of experience directing research and design teams as well as cross-functional design, architecture, engineering and operations teams on large-scale product innovation and digital transformation projects, including R&D focused experiments, and pilots.

Strategy helps brands and companies uncover new opportunities to create value and deliver sustained growth from a business and design perspective.

Strategy is never fixed and should ideally adapt and evolve in tandem and in alignment with the unique challenges organisations and teams face over time.

I emphasise a hypothesis-led, collaborative, people centred, test and learn focussed approach to strategy creation. Drawing from user research, qualitative and quantitative insights, alongside experiments with propositions and different strategic plays.

Recent focus:

• Vision and strategy sprints for product teams.

• North star and strategy for a design team.

Agile and lean startup advocate who thrives working in fast-paced, challenging innovation and product development focused environments. I’ve not only helped organisations bring design-led approaches to innovation and product delivery, but built new capabilities and led organisation-level training and coaching programs to help bring about company-wide conversion to design thinking and human-centred design principles.

Customers expect top-notch user experiences from all brands and companies, regardless of whether the company is a startup or an existing brand.

As user experience is embedded in everyday culture, customers measure their experiences not only across industries, but across all types of digital interactions, benchmarking them against their lifestyle and individual choices. At the core of this process is each user’s unique digital fingerprint.

In such an environment, experiences must continuingly surpass themselves, pushing forward unceasingly sophisticated outputs and outstanding visions for the future.

With a PhD in Design and loads of experience leading global research teams in the UK and the US ensures a relentless focus on people with the know-how to lead design-led research programs at scale. Understanding key behavioural contexts, goals and drivers through research and customer engagement programs helps to identify pain-points and intelligence necessary to predict customer needs and desires for the future.

Recent focus:

• Helping companies and teams learn from users.

• Customer engagement programmes.

I’ve designed and built my own products, as well as products for diverse customers and organisations across the globe. 

Building a product or disrupting a marketplace isn’t just about defining the UX and UI, or building out features: it’s about designing a business based on real customer needs and solving real problems. 

I can lead you through the process of designing, building, launching and scaling your idea, or digitally transforming an existing product. My significant expertise and experience means I can help you avoid common problems encountered by business and product owners across the globe.

Recent focus:

• Design for platforms and product eco-systems. Delivering exceptional customer outcomes and experiences through beautifully crafted products, software and services from zero-to-one to continual evolution. 

• Design governance frameworks and process.

• Design component library development. 

Elevating customer centricity through design thinking. Leading and facilitating programs, helping leaders and organisations build cultures that foster creativity and customer centricity by adopting Design Thinking; a collaborative, outcome-driven innovation process to uncover people’s problems and generate alternative strategies and creative solutions to solve them.

Designing agile blueprints and human centred customer experience structures with multiple user needs at the fore ensure cohesive systems and pathways are in place for future growth.

Performance and career coaching for groups and individuals. I’m passionate about helping individuals, teams and organisations find human-centred opportunities for growth.

As experienced design leader and practitioner, I’m well-positioned to share best practices and help leaders and aspiring leaders navigate common challenges.

As a coach and mentor, I bring a bespoke and situational approach to evoking change, and helping leaders find their own path forward.

This is drawn from a multiplicity of experiences, organisations, and contexts. As part of this approach, I employ distinct styles based on the business and human context, and the specific demands of the situation.

These styles spring from varied components of emotional intelligence and have a direct and unique impact on the individual, the business and team.

Building and scaling high-performance teams and functions for high-growth businesses. Defining the frameworks, processes and systems teams required to ensure cohesive and consistent experiences are delivered at scale and at pace.