Product & UX Strategist. Designer. Innovation & Design Leader.

AI, blockchain, DeFi, fintech, web3 & beyond.

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I help startups, scale-ups, and enterprises build world-class digital experiences, drive revenue growth, and achieve product-market fit.

Previously worked for

250+ websites, apps, products designed and delivered from idea, strategy to launch

14 industry awards in recognition of outstanding work

Company achieved $12m in revenue from one product alone

Expertise

  • User Experience Design & Product Strategy

  • Customer Experience & Growth Strategy

  • AI, Blockchain, DeFi & Web3 Product Design

  • UX/UI Design & Digital Transformation

  • Information Architecture

  • Design Thinking & Innovation Consulting

  • Cross-functional Team Leadership & Mentorship

  • User Research & Data-driven Decision Making

  • Website Design & Development

  • Product Market-Fit Consultancy

  • Design Governance

  • Figma, Miro +, Adobe CS, AI-driven Workflows. Prototyping, Testing Platforms

Services

  • Transform your product and unlock growth with expert fractional UX and product strategy leadership— without the full-time commitment.

  • Unlock the full potential of your website, app or company through a UX audit that drives growth and sets you up for success.

  • Empower your team to innovate, navigate complex challenges, accelerate their product development journey and deliver exceptional digital experiences.

  • Transformative coaching and mentoring for career growth, creative development, and individual and/or team excellence.

Unlock UX and product innovation excellence!

Getting started is easy. Book a complimentary 20-minute intro call designed to maximise the value and insight you gain from our time together.

With well over two decades of experience in design and innovation, I’m here to help individuals, teams and organisations find human-centred design opportunities for growth.