Product & UX Strategist. Designer. Innovation & Design Leader.
AI, blockchain, DeFi, fintech, web3 & beyond.
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I help startups, scale-ups, and enterprises build world-class digital experiences, drive revenue growth, and achieve product-market fit.
Previously worked for
250+ websites, apps, products designed and delivered from idea, strategy to launch
14 industry awards in recognition of outstanding work
Company achieved $12m in revenue from one product alone
Expertise
User Experience Design & Product Strategy
Customer Experience & Growth Strategy
AI, Blockchain, DeFi & Web3 Product Design
UX/UI Design & Digital Transformation
Information Architecture
Design Thinking & Innovation Consulting
Cross-functional Team Leadership & Mentorship
User Research & Data-driven Decision Making
Website Design & Development
Product Market-Fit Consultancy
Design Governance
Figma, Miro +, Adobe CS, AI-driven Workflows. Prototyping, Testing Platforms
Services
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Transform your product and unlock growth with expert fractional UX and product strategy leadership— without the full-time commitment.
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Unlock the full potential of your website, app or company through a UX audit that drives growth and sets you up for success.
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Empower your team to innovate, navigate complex challenges, accelerate their product development journey and deliver exceptional digital experiences.
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Transformative coaching and mentoring for career growth, creative development, and individual and/or team excellence.
Unlock UX and product innovation excellence!
Getting started is easy. Book a complimentary 20-minute intro call designed to maximise the value and insight you gain from our time together.
With well over two decades of experience in design and innovation, I’m here to help individuals, teams and organisations find human-centred design opportunities for growth.