Giles Rollestone, PhD

Product & UX Strategist. Innovation & Design Leader. Digital Transformation Expert.

AI, Blockchain, DeFi, Fintech, Web3 & Beyond.

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I help startups, scale-ups, and enterprises develop world-class product experiences, innovate with new technologies, achieve product-market fit and drive sustainable revenue growth.

Previously worked for

250+ websites, apps, products designed and delivered from idea, strategy to launch

14 industry awards in recognition of outstanding work

Company achieved $12m in revenue from one product alone

How I can help

Agencies & Consultancies | Fintech Companies | Enterprise Clients | Venture Capital-backed Companies | Web3 & DeFi Startups

  • Guiding Web3 and DeFi startups and scale-ups in the development of decentralised applications (dApps) with a focus on intuitive UX and product strategies.

  • Helping fintech companies design user-centric digital products that improve the customer experience and increase engagement.

  • Driving AI innovation by designing AI-driven products that are not only cutting-edge but also user-friendly, impactful and deliver value.

  • Partnering with agencies and consultancies to assist with large-scale transformation projects that focus on AI, fintech, and Web3.

Key areas of focus

  • UX Strategy & Design

    Helping startups, scale-ups and established companies design and deliver seamless, intuitive user-centric product experiences for users in complex, fast-evolving markets.

  • Innovation Leadership

    Leading product innovation and helping companies stay ahead of the curve with emerging technologies such as AI, blockchain, DeFi and Web3.

  • Digital Transformation

    Providing guidance for established companies looking to leverage new technologies to transform their products and services, especially in the fintech, Web3, and AI spaces.

Fractional & advisory services

  • Fractional Product & UX Strategy Leadership

    I offer part-time product leadership services to startups, scale-ups and companies needing strategic guidance without the overhead of a full-time hire.

    ➔ Enhance the user experience and accelerate product-market fit

    ➔ Empower your team with strategic leadership that drives results

    ➔ Innovate for what’s next with confidence while staying lean

    ➔ + 1

  • UX Research & Design Leadership

    I provide on-demand leadership in UX design, especially for startups launching products in Web3, DeFi, or AI arenas.

    ➔ Enhanced engagement

    ➔ Increased conversions and retention

    ➔ Future-proof design and a coherent brand identity

    ➔ + 1

  • Innovation & Design Sprint Facilitator

    I lead immersive workshops, design sprints, and advisory sessions that help teams navigate complex challenges and accelerate their product development journey.

    ➔ Transformative design sprints, tailored workshops and strategic advisory sessions

    ➔ Accelerated innovation, product development and problem solving

    ➔ Enhanced collaboration and alignment

    ➔ Actionable insights and user-centred product growth

Book a free consultation

Unlock UX and product innovation excellence!

Getting started is easy. Book a complimentary 20-minute intro call designed to maximise the value and insight you gain from our time together.

With well over two decades of experience in design and innovation, I’m here to help individuals, teams and organisations find human-centred design opportunities for growth.