Helping startups and scale-ups create seamless, growth-driven user experiences

Hi, I’m Giles!



I help early stage startups and scaleups deliver outstanding customer experience, business and product propositions.

With a portfolio featuring 35+ brands and 250+ digital products designed and delivered from idea, strategy to launch across multiple industry sectors, success has often been attributed to the quality of the experience I’ve helped to deliver.

These experiences help ensure consistency across touch points, emotional connection, customer satisfaction, better engagement, increased conversion and retention. Whilst at the same time, I aim to ensure they are also scalable and repeatable.

They’re about making the art of the possible actually happen!

As products and experiences increasingly become commoditised, user experiences are the only true differentiator and source of competitive advantage. If digital products and experiences are not aligned to customer needs/desires and business goals any company or organisation (small or large) will struggle going forward.

If you’re struggling to get consistent traction or your customers aren’t engaging with your product and propositioning as expected, or if you’re building a new zero-to-one product or platform and need to get the positioning right, you’re in the right place.

By unlocking product growth with my services and packages, you can skip struggling with traction and product/market fit challenges and realise your vision and business goals at pace!

Who is this for?

Startups, scaleups, CEO’s, C-suite, boards, leaders, product and design practitioners.

My services include:

➔ Audits. Conducting product positioning, UX design, information architecture, website, and app health checks and assessments, providing insights and a blueprint to transform your existing product or website

➔ Minimum viable product positioning, messaging and UX design

➔ Product/market fit partnership to help build and launch scalable products, services and websites in days aligned to customer and market opportunities

➔ Transformation and restructuring of teams (design, product, innovation), operational structures, governance frameworks and customer engagement workflows

➔ Coaching and mentoring individuals and teams to improve processes, working practices and support career growth

How does it work?

I tailor engagements based on customer need and budget.

➔ Specific offerings

➔ 2 day audit or 2 day strategy

➔ One-off project 

➔ X month(s) engagement 

➔ Block of X hours  

➔ X day(s) per week/month 

➔ Your problem area

↗︎ If I can help you with anything please use my Get in Contact form or Book a Call.

Featured Offer

Homepage Minimum Viable Product Positioning and UX Design

01.

For B2B/B2C SaaS startups looking to create a new or improve an existing website, app, or product to maximise growth.

Unlock business growth by transforming your product or website into a customer aligned and targeted experience crafted by an expert design, innovation and marketing lead.

I’ll help you identify your target audience, find your unique differentiation, and turn it into a clear and compelling home page website/app/software UX-UI design with production ready copy.

Stage 1

I’'ll audit your current UX-UI design and product positioning.

Stage 2

I’ll identify potential positioning and UX-UI design options.

Stage 3

I’ll design a strategic UX blueprint, north star home page experience concept, write the copy and deliver it in a Figma file and PowerPoint pack.

Benefits

Increased Engagement ✓ | Reduced Churn ✓ | Faster Time to Customer Value ✓ | Higher Conversions ✓ Enhanced Product/Market Fit ✓ | Foundation for Growth ✓

Pricing


Home Page Product Positioning and UX Design

$11,000*

✓ Three consulting sessions on Google Meet

✓ Completed positioning, messaging and UX canvas

✓ Home page UX design concept with up to 3 iterative directions

✓ Figma file deliverable, ready for development

✓ Home page wireframe with production-ready copy

✓ 30min production development consultation

✓ 30min go-to-market consultation

✓ Unlimited email support for 30 days

*Discount available for very early stage startups - please get in contact to find out more.

FAQs

  • A customer-aligned, targeted positioning and user experience matters because it will help ensure your business resonates with your audience, foster deeper connections, and create an environment where your customers feel understood, valued, and loyal. This alignment not only drives short-term sales but also builds long-term brand equity and competitive advantage.

  • Better engagement, increased conversion, an aligned experience, customer satisfaction, retention, and competitive advantage.

  • At the end of the process you’ll get a Figma file and PowerPoint or Keynote pack including:

    1) Strategic insight and practical recommendations identified in the audit organised by priority and value including accessibility, information architecture, SEO, usability, copy and messaging aspects.

    2) A completed positioning and UX design canvas encompassing the customer aligned messaging, user experience and targeted positioning.

    3) A home page UX concept design and wireframe with a suggested page framework, navigation and layout sections, and ready-to-use copy.

    4) Two x 30 minute consultation sessions (production development and go-to-market) to share best practices and strategic guidance for moving to the next stage.

    5) Unlimited email support for 30 days post-delivery.

  • The end-to-end process takes up to 20 business days to get you the final homepage user experience design with suggested structure, sections, and copy. However, this timeline is highly dependent on how fast your team are able to engage in the process and provide feedback on the iterations.

  • A product message and UX audit is absolutely invaluable for early stage start-ups looking to establish a strong foundation for growth and achieve product/market fit, and for businesses with established products aiming to refine and evolve their product and user experience.

  • The audit will focus on core screens and flows encompassing the experience offered with a specific focus on the home page.

  • If necessary, any specific focus can be shaped by the priorities you set in our initial kick-off call. And if you need additional guidance and support I’d be happy to discuss this with you. Additionally, I provide separate hands-on marketing, UX research, strategy, UX-UI design and product/market fit services to implement the recommended changes and offer on-going support.

If you have any further questions not covered in the FAQs then please get in contact via the content options provided below.

Testimonials

Curious about the impact of my work? Here are a few highlighted examples of feedback from previous clients about how their new or updated products and experiences have transformed their businesses.

“Giles has brought new levels of design engagement to the business. Introducing ‘a better way’ to think about product change and development. Giles’s conversations start, with no solution on the table, just pure why and who is it for?”

Client stakeholder

“What makes Giles special in the UX space is that it doesn't begin and end with with the specific channel in question – Giles begins with a comprehensive view of the ‘customer’ as opposed to just the ‘user’ – in understanding the whole lifecycle and how a specific project works within it. This is a key difference from other UX professionals and one of the reasons why all of our large website and app builds and client relationships were so successful.”

Business owner

“Giles has done some great work as well as setting high standards for the organisation. He’s the go- to-person for design and has the confidence of key senior stakeholders and the wider group.”

Client stakeholder

“Our platform wouldn’t be the product it is today without Giles. Giles has been very effective at working with, and handling, stakeholders of all levels, to ensure design is always a strategic contributor (and driver).”

Client stakeholder

Unlock UX and Product Innovation Excellence

Getting started is easy. Book a complimentary 20-minute intro call designed to maximise the value and insight you gain from our time together.

With well over two decades of experience in design and innovation, I’m here to help individuals, teams and organisations find human-centred design opportunities for growth.