Achieving product/market fit is essential for any business looking to launch user-aligned scalable products with growth at the fore.

I offer expertise in understanding user/market needs, strategy, collaborative design, rapid prototyping, user testing, iteration/product evolution, and scaling meaningfully for growth.

By engaging in a partnership with me, I can help companies and individuals accelerate the product innovation and development life-cycle as well as significantly increase the quality of the product experience.

Customers expect top-notch user experiences from all brands and companies, regardless of whether the company is a startup or an existing brand.

As user experience is embedded in everyday culture, customers measure their experiences not only across industries, but across all types of digital interactions, benchmarking them against their lifestyle and individual choices.

With a PhD in research and design combined with significant experience gained leading global research teams and doing UX research in the UK, EU and the US, I can ensure a relentless focus on people, their needs and desires, combined with the know-how necessary to successfully lead research programs at scale and drive more bespoke initiatives.

I’ve designed and built my own products, as well as products for diverse customers and organisations across the globe. 

Building a product or disrupting a marketplace isn’t just about defining the UX and UI, or building out features: it’s about designing a business based on real customer needs and solving real problems. 

I can lead you through the process of designing, building, launching and scaling your idea, or digitally transforming an existing product. My significant expertise and experience means I can help you avoid common problems encountered by business and product owners across the globe.

I bring a wealth of experience directing and guiding research and design teams as well as cross-functional design, product, and engineering teams on large-scale product innovation and digital transformation projects, including R&D focused experiments and pilots.

Strategy helps brands and companies uncover new opportunities to create value and deliver sustained growth.

Strategy for me is never fixed and should ideally adapt and evolve in tandem and in alignment with the unique challenges organisations and teams face over time.

I emphasise a hypothesis-led, collaborative, people centred, test and learn focussed approach to strategy creation. Drawing from user research, qualitative and quantitative insights, alongside experiments with propositions and different strategic plays. Translating user insights and business goals into the appropriate vision, strategy, principles and action plans.

I’ve practiced as an Information Architect and Experience Architect for over 15 years and have worked on engagements of all sizes, scale and complexity.

A good information architecture provides the experience blueprint, scaffolding and foundation for future development and growth.

Structuring experiences, systems and information strategically from the ‘top-down’ and the ‘bottom-up’ has ensured that all the website and app builds I’ve worked on were cohesively shaped and had consistency, simplicity, scalability and user needs at the fore.

I’ve spearheaded, hosted, facilitated 100+ workshops and design sprints across the entire client stakeholder spectrum. Helping leaders, individuals, teams and organisations build intiatives, and environments that foster creativity and customer centricity by adopting ‘Design Thinking’. A collaborative, outcome-driven innovation approach used for medium scale challenges to uncover business/user problems and generate alternative strategies and creative solutions to solve them.

I’m comfortable influencing senior stakeholders, utilising exceptional interpersonal communication skills, building strong relationships, driving impactful outcomes and delivering high-quality outputs.

I’ve been privileged to have guided, led, managed, coached and mentored countless teams and creative practitioners (junior, mid-weight, senior, leader) to meaningfully connect career aspirations to excellent work outcomes/outputs.

As an experienced design leader and practitioner, I’m well-positioned to share best practices and help leaders and practitioners navigate the multiplicity of challenges often faced throughout their career journey.

As a coach and mentor, I bring a bespoke and situational approach to evoking change, and helping individuals/teams find their own path forward. As part of this approach, I employ distinct styles based on the business and human context, and the specific demands of the situation.

Having achieved 14+ years in design leadership roles, I have accumulated crucial expertise leading multiple high-profile projects/teams, setting direction and creating the conditions for exceptional experiences and innovative market propositions to be materialised.

I have extensive experience in setting direction, vision, and strategy, as well as day-to-day team and stakeholder management, in addition to the coaching and mentoring of individuals/teams.

An effective design function can proactively prepare any business for the future and super charge existing endeavours. I’ve demonstrated throughout my career, human-centred design, powered by user research allows organisations to not only identify customer pain-points but also provide the insight necessary to shape meaningful opportunities for innovation and transformation.

However, building the right team, structure, environment and operating model whilst effectively scaling the design function remains a challenge. This is something I’ve helped clients and previous organisations with in the past, achieving significant growth and transformation across all scenarios and contexts.

I can help build a new team from scratch or transform and develop a team already in place.

From defining the frameworks, processes and systems required to ensure cohesive and consistent experiences are delivered at scale and at pace, to the restructuring or evolution of an existing teams operational structure, governance framework and customer engagement workflows.   

The arrival of generative AI models creates a new frontier for computing and opens up endless new creative possibilities.

I believe designers must adapt and shape this new frontier of AI-driven computing (and design) but — while navigating the opportunities, risks, and ethical responsibilities of working with this new technology — the need to prioritise the human creator’s perspective, viewpoint, taste and judgement is more important than ever before.

I’m exploring this potential through new personal projects and my professional practice. I’m looking to find new ways to bring together the potential of generative AI to create personalised user experiences which not only opens up new possibilities for unique multi-faceted experiences but to also address the needs of the world we live in today.