Fractional design, product innovation and marketing leadership for start-ups
—
Get strategic guidance and hands-on UX/UI design, product innovation and marketing expertise from an award-winning leader with extensive experience delivering state-of-the art products, services and websites in B2B/B2C contexts for start-ups, scale-ups, and global brands including FTSE/Fortune 100 companies in Asia, Europe, the UK, and the USA.
Previously worked for
I work with SaaS B2B/B2C start-ups on product positioning, messaging and user experience strategy.
Helping to unlock value and accelerate growth.
250+ websites, apps, products designed and delivered from idea, strategy to launch
14 industry awards in recognition of outstanding work
$12m revenue achieved from
one product alone
Hi, I’m Giles!
I help early stage start-ups deliver outstanding customer experiences and business propositions by ensuring their digital products and experiences not only exceed expectations but generate new opportunities for innovation and growth.
I have vast expertise across the entire tech, product innovation, strategy, research, marketing, design and execution lifecycle, revolutionising customer satisfaction, engagement and revenue.
With a portfolio featuring 35+ brands and 250+ digital products and services designed and delivered from idea, strategy to launch across multiple industry sectors, success has often been attributed to the quality of the experience I’ve helped to deliver.
These experiences are unique, curated, dynamic, focussed, user-centred and at the same time scalable and repeatable.
They’re about making the art of the possible real and transformative.
As products and experiences increasingly become commoditised, user experiences are the only true differentiator and source of competitive advantage. If digital products and experiences are not aligned to customer needs/desires and business goals any company or organisation (small or large) will struggle going forward.
If you’re struggling to get consistent traction or your customers aren’t engaging with your product and propositioning as expected, or if you’re building a new zero-to-one product or platform and need to get the positioning right, you’re in the right place.
By unlocking product growth with my state-of-the-art UX insights and delivering products aligned to market/user needs plus a creative X factor, you can skip struggling with traction and product/market fit challenges and realise your vision and business goals!
Who is this for?
Start-up CEO’s, C-suite, boards, leaders, and practitioners.
My services include
➔ Audits. Conducting positioning, UX design, information architecture, website, app and product health checks and assessments providing insights and a blueprint to transform your existing product, service or website
➔ Minimum viable product positioning, messaging and UX design
➔ Product market-fit partnership to help build and launch scalable products, services and websites in days aligned to customer and market opportunities
➔ Transformation and restructuring of teams (design, product, innovation), operational structures, governance frameworks and customer engagement workflows
➔ Coaching and mentoring individuals and teams to improve processes, working practices and support career growth
How does it work?
I tailor engagements based on my clients needs and budget.
➔ Specific offerings
➔ 1 day audit or 1 day strategy
➔ One-off project
➔ X month(s) engagement
➔ Block of X hours
➔ X day(s) per week/month
➔ Your problem area
↗︎ If I can help you with anything please use my project inquiry form or book a call.
01
MVP Positioning & Product UX Design
➔ For start-ups, scale-ups, SMEs, enterprise orgs looking to significantly improve an existing SaaS, website, app, platform and product to maximise opportunities to accelerate growth
Create or transform your product, service or website
➔ Unlock product growth with state-of-the-art UX insights via a bespoke UX audit crafted by an expert design lead
➔ UX design, information architecture, customer journey and product health checks
➔ Providing actionable insights and north star design concepts
HIGHLIGHTED SERVICE
UX Audit
Unlock product growth with state-of-the-art UX insights.
Transform your product into a user-aligned, seamless user experience with a bespoke expert UX Audit crafted by a highly experienced UX design lead.
I conduct UX design, information architecture and product implementation health checks and assessments to maximise opportunities to accelerate growth.
01
MVP Positioning & Product UX Design
➔ For start-ups, scale-ups, SMEs, enterprise orgs looking to significantly improve an existing SaaS, website, app, platform and product to maximise opportunities to accelerate growth
Create or transform your product, service or website
➔ Unlock product growth with state-of-the-art UX insights via a bespoke UX audit crafted by an expert design lead
➔ UX design, information architecture, customer journey and product health checks
➔ Providing actionable insights and north star design concepts
01
MVP Positioning & Product UX Design
➔ For start-ups, scale-ups, SMEs, enterprise orgs looking to significantly improve an existing SaaS, website, app, platform and product to maximise opportunities to accelerate growth
Create or transform your product, service or website
➔ Unlock product growth with state-of-the-art UX insights via a bespoke UX audit crafted by an expert design lead
➔ UX design, information architecture, customer journey and product health checks
➔ Providing actionable insights and north star design concepts
Ways we can work together
-
UX Audit
Transform existing products, services and websites
➔ For start-ups, scale-ups, SMEs, enterprise orgs looking to significantly improve an existing SaaS, website, app, platform and product to maximise opportunities to accelerate growth
➔ Unlock product growth with state-of-the-art UX insights via a bespoke UX audit crafted by an expert design lead.
➔ UX design, information architecture, customer journey and product health checks.
➔ Providing actionable insights and north star design concepts.
↗︎ To find out more please get in contact via my project inquiry form or book a call.
-
Product/Market Fit Partner + Coach
Create new products, services and websites
➔ For start-ups, scale-ups, SMEs, enterprise orgs looking to build and launch a new product, service or a website in days as opposed to months!
➔ I can help you accelerate product discovery, define the problem space and foundations, create the proposition prototype, test, iterate and scale for growth at pace.
➔ Achieve product/market fit aligned to customer and market needs via a fast paced program including hands-on process expertise, insights, proven methods, north star design concepts and blueprint crafted by an expert award-winning product innovation and UX design lead in collaboration with your team.
↗︎ To find out more please get in contact via my project inquiry form or book a call.
-
Project X - Office Hours
An office hours engagement based on your problem area or need
Options include:
➔ 1 day audit or 1 day strategy
➔ One-off project
➔ X month(s) engagement
➔ Block of X hours
➔ X day(s) per week/month
↗︎ If I can help with anything please get in contact via my project inquiry form or book a call.
Highlighted testimonials
“Giles has brought new levels of design engagement to the business. Introducing ‘a better way’ to think about product change and development. Giles’s conversations start, with no solution on the table, just pure why and who is it for?”
Client stakeholder
“In 18 years in digital agencies, I've not met a professional as skilled, insightful, forward thinking and passionate about UE as Giles. He was a leading force in all of our large website and app builds. However, what makes Giles special in the UE space is that it doesn't begin and end with with the specific channel in question – Giles begins with a comprehensive view of the "customer" as opposed to just the "user" – in understanding the whole lifecycle and how a specific project works within it. This is a key difference from other UE professionals and one of the reasons why our projects and client relationships were so successful.”
Business owner
“Our platform wouldn’t be the product it is today without Giles. Giles has been very effective at working with, and handling, stakeholders of all levels, to ensure design is always a strategic contributor (and driver).”
Client stakeholder
Portfolio
Portfolio
Unlock UX and product innovation excellence
Getting started is easy. Book a complimentary 15-minute intro call designed to maximise the value and insight you gain from our time together.
With well over two decades of experience in design and innovation, I’m here to help individuals, teams and organisations find human-centred design opportunities for growth.