Fractional design and product leadership for start-ups and growing brands
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Strategic guidance and hands-on UX design and product innovation expertise.
I’m an award-winning UX leader, strategist and designer with 25+ years’ experience solving complex business challenges, building high-impact teams, elevating design and delivering state-of-the art customer experiences.
I work with start-ups, founders, leaders and growing brands to help unlock value and accelerate business growth.
London, Los Angeles, San Francisco, Silicon Valley, Tokyo, Porto, New York and Brighton ++
Portfolio.
250+ websites, apps, products designed and delivered from idea, strategy to launch.
14 industry awards in recognition of outstanding work.
$12m revenue achieved from 1 x product alone.
Zero-to-one
Building a start-up business and ecosystem from scratch with human-centred design leadership at the fore.
Role: Partner / Cofounder - Chief Experience Officer
Company: Ateaya
More: Coming soon
Scaling innovation & design
Winning business development, strategy and delivery for breakthrough innovation and design projects in the Capital Markets space.
Role: Head of Design / Innovation & Design Leader in Capital Markets
Company: CAPCO
More: Digital innovation
Design thinking applied – evolving HSBC’s client platform experience
Post trade zero-to-one product innovation and digital transformation through design.
Role: Programme & Global Design Lead
Company: HSBC
More: The art of UX design in financial services
Creating a customer-centric culture from the inside-out
Bringing user-centricity and design thinking to American Express internal product and service teams.
Role: Director of User Experience / Digital Transformation Director
Company: American Express
Design systems & governance
Assisting the HSBC global design function, defining standards, creating new product journeys and exploring technology based emerging innovation opportunities.
Role: UX strategist & account design lead
Company: HSBC
Beam
Compelling flagship product and new UX DNA, promoted innovation and opened-up Dealogic’s addressable market.
Role: Global Executive Head of User Experience
Company: Dealogic
More: Mobile access to personalised real-time content
Customer journey transformation
Driving strategy and design through a comprehensive view of how consumers interact with brands globally and their channel communications.
Role: Head of User Experience
Company: Brand Advocate
Emotional typography
Can we capture a glimpse of the typeface that translates our emotions? Is there a typography of our individual voice?
Role: UAL Doctoral Researcher in Design
Company: Central Saint Martins College of Art and Design, University of the Arts London
More: Dynamic behavioural typography
Tokyo nomad
A generative interactive environment which, over time, reveals different views and impressions of Tokyo; the city you inhabit, or the city you dream of visiting.
Role: Auteur Director, Interactive Media Designer & Producer
Software publisher: Digitalogue, Japan
Urban feedback
A different experience every time it’s accessed. Sound, image and text construct a series of free-form explorative 'spaces' that are like dreams played in fast forward; a seductive mantra for the media-savvy city-dweller.
Role: Auteur Director, Interactive Media Designer and Producer / CRD Interval Research Fellow @ Royal College of Art
Software publisher: Laboratory @ Research Arts / Digitalogue Japan
I would be happy to share case studies and my portfolio by request.
Highlighted recognition.
Extensive contribution for awards given to companies I have worked for, as well as receiving prestigious awards for start-up projects.
For American Express.
For Dealogic.
For Brand Advocate.
For Urban Feedback.
Fractional, advisory and coaching services.
UX design and product innovation leadership | UX strategy, research and design product market-fit partner | UX audits | UX mentor and career strategy coach
Interested in working together?
With well over two decades of experience in design and innovation, I love helping individuals, teams and organisations find human-centred opportunities for growth.
Please feel free to get in contact to discuss your business needs and explore how I could potentially help.